FAKTOR-FAKTOR DETERMINAN REPUTASI PERUSAHAAN PADA RESTORAN CEPAT SAJI DI JAKARTA

نویسندگان

چکیده

This study aims to analyze about determinant factors the company's reputation such as social responsibility, customer satisfaction, loyalty and brand image on reputation. uses primary data obtained by distributing respondents with google form. The population in this are consumers of fast food restaurants DKI Jakarta. sample used is from through a questionnaire many 260 respondents. sampling technique was determined using non-probability method purposive type, namely way taking samples not randomly but certain criteria, among other who bought restaurant products, especially Jakarta at least 2 times 17 years old knew corporate responsibility conducted used. testing multiple regression analysis which operated SPSS version 25 program. results indicate that partially simultaneously have positive significant effect company

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ژورنال

عنوان ژورنال: Jurnal Informasi Perpajakan, Akuntansi dan Keuangan Publik

سال: 2022

ISSN: ['1907-7769', '2685-6441']

DOI: https://doi.org/10.25105/jipak.v17i2.13924